If you have a beauty or fashion brand, Instagram should be one of your main social channels. Content linked to the trends is just perfect for Instagram!
WHY INSTAGRAM SHOULD BE ONE OF YOUR MAIN CHANNELS?
With over 500 million monthly users, Instagram is one of the largest social networking platforms in the world.
Do you have a fashion/ beauty brand?
Do you have an online shop?
Is your target group age between 18-29?
BEFORE YOU KICK OFF WITH YOUR INSTAGRAM PROFILE
Before you publish your first post, ask yourself why you want the brand to be present on Instagram? What are you intend to achieve posting pictures and videos? Is it stronger brand visibility on social media or rather focusing on specific socio-demographic group? Do you want to get more followers?
ENGAGEMENT ON INSTAGRAM
HOW TO INCREASE THE NUMBER OF FOLLOWERS?
First step for the Instagram beginner is to gain some followers. Go through your newsletter’s leads, your fans from other social media channels or even kick off with the Instagram campaign to reach people who already are interested in your brand. Keep in mind that it’s not number race. Just have smaller community which engages than some random people who are not interested in your brand.
How do you get followers when you have none? One option is to promote. If you decided to have organic reach, start engaging with the followers from similar brands! Contact brands which you have a lot in common with and propose e.g. cross marketing. You could post something on their account and they will write blogposts for you. Consider working with influencers. It could be even asking to curate your Instagram account for the whole day. You will definitely get some more followers and likes because the influencer will inform his or her fans about this action.
On one of the trips to Seoul, Stella McCartney invited 17 year-old Korean model Jina Han and her 38,000 followers to share moments from the brand’s events on McCartney’s account. That’s why it’s important to find the person who has similar aesthetics, believes or work philosophy. The next trick is to start promoting your new Instagram channel on other social media like Facebook, Snapchat or Twitter.
We have just released a new ebook “The Hitchhiker’s Guide to the Instagram Galaxy”- everything you need to know to create a killer Instagram marketing strategy for your business!
To start hacking your Instagram growth, first you need to get to know:
How to get more likes under one post?
How to interact with followers?
What makes great storytelling content?
How to design ads on Instagram?
How to monetize your Instagram account?