Instagram introduced Instagram stories beginning of August. The feature allows you to create a slideshow or short videos documenting specific moments of the life and share them with your friends. Content disappears after 24 hours. Lets check how the brands are expressing the potential of Instagram Stories.
The brand of watches MVMT used Instagram Stories as a way to introduce their new line of sunglasses. This is the great way to build excitement around a new product and reward your followers with some inside news!
Although Primark doesn’t have online store, the brand knows how to manage social media well. Their Instagram account has 3.3 mln followers. They usually share style sets with their fans. Instagram Stories are used for building the community and usually show behind the scene as well as show life in the office on a more informal stage. Primary also use Instagram Stories to redirect traffic to the YouTube profile.
Whole Foods uses Instagram Stories to share images of the products which happen to be on sale. It’s a great example of omnichannel promotion. Social media provide sales for offline store. The brand could also go a step further and introduce special offers for loyal fans for example with screen-shoots from Instagram Stories customers could get extra per cent off on some products.
Travel Channel is giving their followers a first-hand look at places around the world by allowing their influencers to post stories on their channel. This exclusive content is a great way to make the audience feel a part of an experience while also allowing the influencers to add their own unique voice.
The brand winks on Instagram Stories to its fan and announces that the most interesting content will be immediately post on their Snapchat! Cross promotion is a great way to build a large community. Everyone has 261 thousand fans on Instagram. On the other hand, it’s not that easy to build a community on Snapchat. Therefore, the brand wants to attracts some more followers on Snapchat though the Instagram profile.
All in all, Instagram Stories provides another unique platform for serving content to your followers. Instagram is a little bit diffrent from Snapchat at the point of the community level. Instagram has already created more of a community feel for brands and Snapchat is rather more of user-to user platform. Yet.