E-COMMERCE HOLIDAYS

E-COMMERCE HOLIDAYS

Is Black Friday the holiday that stole Christmas??!?!

Black Friday – the day following Thanksgiving Day in the United States (the fourth Thursday of November). It is the beginning of the Christmas shopping season in the U.S. (and the rest of the western world) where most major retailers open very early (and more recently during overnight hours) and offer promotional sale. Nowadays, Black Friday is smashing records on both sides of the Atlantic for revenue.

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Cyber Monday – the shopping Monday after the Thanksgiving holiday in the United States.

 

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Thanksgiving and the following Saturday and Sunday perform strongly, with the holiday weekend last year taking more than $2 billion! Cyber Monday and the Thanksgiving Weekend together have killed Christmas!  

 

US THANKSGIVING WEEKEND BY THE NUMBERS:

  • Brick-and-mortar Thanksgiving weekend sales fell 4.7% last year
  • Online Shoppers spent $4.45 billion on Black Friday and Thanksgiving

Boxing Day – is a holiday celebrated on the day following Christmas Day, when servants and tradesmen would traditionally receive gifts known as a „Christmas box” from their masters, employers or customers, in the United Kingdom and Commonwealth nations. Boxing Day as a bank holiday or public holiday takes place on 26 December this year.

 

HOLIDAY TRENDS:

  • Boxing Day grew 22% year-on-year in 2015
  • Overall online sales grew 15% in December 2015 
  • Online spending rose by 7.4% in the UK
  • £24 billion was spent in the UK over Christmas, up 12% year-on-year 
  • In the US spending between Black Friday and Christmas Eve rose 7.9% 
  • US consumer spending averages $99 per day in December 

 

The UK Christmas Season:

  • More than £3 Billion spent over Black Friday weekend 
  • £1 Billion spent on Black Friday for the first time 
  • Nearly £3 billion spent in Boxing Day sales 

 

Don’t miss a thing!

  1. Plan the holiday e-commerce calendar ahead.
  2. Prepare content and marketing strategy.

Be aware that consumers start and finish their shopping earlier than before – this means that brands, retailers, advertisers and agencies need to be ready earlier than ever to capitalize on the holiday season’s opportunities.

 

TO DO LIST:

  1. PLAN YOUR CONTENT NOW! What is your target group? How to engage with them?
  2. CHECK YOUR PAST CONTENT Reuse some of the best performances.
  3. CREATE THE HOLIDAY CALENDARS
  4. CROSS PROMOTE YOUR CONTENT ON SOCIAL MEDIA Reach different groups and attract them to your online shop.
  5. USE YOUR NEWSLETTER TO ENGAGE MORE

Or be like REI.

 

 

 

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